Pharmaceutical company redesigns itself

Patheon Inc., which develops and manufactures drugs for the pharmaceutical industry, has adopted a new image, which includes a new logo, company colours and slogan.
The company, which has its Canadian head offices at 7070 Mississauga Rd., says the changes "reflect Patheon’s vision to become the best provider of manufacturing and development services to the pharmaceutical industry."
Over the next few weeks, Patheon will introduce the new brand at its 11 facilities around the world. Its updated slogan is "performance the world over."
Terry Novak, Patheon president and Chief Marketing Officer, said, “we wanted our new brand to carry the foundation of the past and the promise for the future. Therefore, our name remains the same, but the corporate colours, logo and slogan have been changed to reflect a new beginning and our commitment to continuous improvement.”
jstewart@mississauga.net